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The SAP Garden Digital Sustainability Experience

Integrating sustainability into the digital fan experience.

Logos of EIT, European Union co-funding, and New European Bauhaus.

Teamed up for a better future.

Red Bull München logo with two red bulls charging in front of a yellow circle, featuring a hockey stick above the text "Red Bull München" on a white and black shield-shaped background.
FC Bayern München Basketball logo on a black background, featuring a circular emblem with red and blue colors.
SAP Garden logo with blue triangle and white text on a black background.
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Empowering fans to learn about their travel footprint and get an overview about their saved emissions.

Transportation Sector

17% of global carbon emissions are coming from transportation.

Event & Locations

70% of event emissions typically come from guest transportation.

“81% of travelers confirm that sustainable travel is important to them.”

Booking | Sustainable Travel Research Report

A hand holding a smartphone displaying an app interface with carbon emissions data. The screen shows "Saved emissions: 10.58 Kg CO2e," equivalent activities like smartphone charging, hairdryer use, and video streaming. It also includes travel stats such as number of travels, total distance, and average distance. The app menu options at the bottom include Home, Salon, Team, Tickets, and Ralf Garden.

Sustainability Engagement & Education in one.

Right integrated into the fan apps.

Red Bull München logo featuring two red bulls and a hockey player silhouette
FC Bayern München Basketball logo with red and blue design
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Couldn’t be any easier.

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Making the fan experience even better.

Fans can see their mobility footprint and the best ways to reduce it.

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Fans can share their saved emissions on social media and collect it digitally

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SAP Garden is creating transparency about their emissions

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Saving emissions together as one sport community.

Learn about the mobility emissions.

Just type in from where you come to the stadium and what type of mobility you used - and see your personal footprint.

Three smartphone screens displaying a travel-related app interface in German, focusing on sustainable travel options for Red Bull München events. Screens include welcome page, destination input, and transportation method selection.

Share & collect your saved emissions.

The saved emissions in comparison to an average car drive can be share on social media and collected in the fan app.

Three smartphone screens displaying an app in German. The first screen shows a transportation pie chart, indicating usage of public transport and bicycles. The second screen reports 32.41 kg of CO2 avoided, comparing it to everyday activities like charging smartphones. The third screen shows saved emissions of 10.58 kg CO2 and comparisons to common energy usages like video streaming, detailing travel statistics.
Three men looking at a map on a car hood outdoors.
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Supporting Forest Projects

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Supporting the Kesselsee Forests in Germany.

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View of tall trees from below against a clear blue sky.
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Six United Nations Sustainable Development Goals icons: 15 Life on Land, 6 Clean Water and Sanitation, 3 Good Health, 13 Climate Action, 12 Responsible Consumption and Production, 4 Quality Education.

Every fan's saved emissions now directly support the Kesselsee project in Germany. By reducing our carbon footprint together, we’re helping restore natural habitats, increase biodiversity, and promote cleaner water systems. Your actions make a real-world impact, bridging the gap between digital sustainability and nature conservation.

✅ Validated in January 2024
✅ ISO 14064-2 certified
✅ 10.000 t CO2 saved
✅ +84% increase of Biodiversity

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