Carolina Ferreira on Driving Sustainability in Retail

In the evolving landscape of corporate sustainability, few industries face as many unique challenges as retail. Carolina Ferreira, a sustainability leader with a strong background in environmental management, provides invaluable insights into the complexities of balancing regulatory demands, tackling Scope 3 emissions, and fostering innovation. Through her experience, sustainability managers in other sectors can gain a clearer understanding of the nuanced strategies required to make meaningful progress.


The Compliance Maze: A Balancing Act for Sustainability

Carolina is clear about the growing complexity of regulatory compliance in the European Union, particularly for sustainability managers in the retail sector. "We have a lot of legislation to comply with, not only environmental laws but also food safety, packaging regulations, and quality standards," she elaborates. "For example, when choosing packaging materials, we need to comply with environmental regulations, but we also have to ensure that they meet food safety requirements, which can be incredibly strict. Sometimes these regulations don't align, making it difficult to implement sustainable practices. It requires constant balancing and integration to ensure compliance across all fronts."

Carolina suggests that sustainability managers who successfully integrate these regulations into their business strategies are better positioned to lead innovation in the industry. This approach transforms compliance from a burden into an opportunity to lead their sectors toward greener, more responsible practices.


Scope 3 Emissions: The Hidden Challenge

A major theme in Carolina’s reflections is the daunting challenge of managing Scope 3 emissions. "Our major impact, our most part of our emissions, are in Scope 3, which is the hardest scope to analyze," she emphasizes. This is a critical issue for sustainability managers across industries, especially in retail, where the vast majority of emissions come from external suppliers and partners. Gaining access to accurate data on these emissions, often considered business-sensitive information, remains a formidable obstacle for organizations.

Carolina’s experience mirrors what many in the industry are dealing with: managing Scope 3 emissions requires a balance between gathering necessary data and maintaining strong supplier relationships. Studies show that Scope 3 emissions account for up to 95% of most companies’ total carbon footprint (International Energy Agency, 2022).

Carolina’s insights serve as a reminder that innovative solutions, such as carbon footprint software, offer businesses an edge in simplifying the data collection process and analyzing the upstream impact of suppliers. By embracing these technologies, companies can take a more proactive role in reducing their Scope 3 emissions while fostering stronger collaboration with suppliers and ensuring progress toward broader sustainability goals.


Innovation and Supplier Dependencies: The Path Forward

Another key challenge Carolina identifies is the dependency on suppliers when it comes to driving innovation in sustainability. "We are really dependent on suppliers," she explains. "Our major impact, most of our emissions, are in Scope 3, which is the hardest scope to analyze. To become more sustainable, sometimes suppliers have to change their entire process for how they produce a package or a product, and that’s not an easy task. It’s really difficult to change processes within suppliers."

She further elaborates on the difficulties faced: "We can’t ostracize the ones who can’t fully comply, but we also can’t allow them to operate without at least some environmental precautions. It's a balance. Sometimes, just to get information about the carbon footprint, they have to reveal business secrets, and they’re not always willing to do that. So, it's a big challenge that could be more integrated. We have to work together to find solutions while respecting their business constraints."

Carolina’s reflections highlight a broader issue for sustainability managers: ensuring that sustainability is integrated across the entire supply chain. In her experience, this requires a careful balancing act—supporting suppliers while also pushing them to innovate and adopt more sustainable practices. By leveraging technology and fostering strong partnerships, sustainability managers can encourage suppliers to align with sustainability goals, ensuring long-term progress and success for the entire industry.


Conclusion

Carolina Ferreira's journey in sustainability highlights key challenges faced by retail sustainability managers—balancing compliance, tackling the hidden complexities of Scope 3 emissions, and driving innovation despite supplier dependencies. 

Carolina’s approach, focusing on long-term collaboration and data-driven decision-making, emphasizes the importance of viewing sustainability not as a regulatory burden but as an opportunity for innovation and transformation. Sustainability managers across industries can learn from Carolina's strategies and apply them to their own organizations to drive progress and achieve meaningful environmental goals.


The views and opinions expressed in this blog are solely those of the author and do not reflect the official policy or position of any company.

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